“If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.”
— Arthur Caplan, Professor of Bioethics, NYU Langone Medical Center

The fact that people make lousy decisions and behave badly is old news. We’re late changing the oil in our cars. We swear we won’t wait until the last minute to do our taxes or turn in our term papers. We buy treadmills and elliptical machines… the majority of which wind up as clothes racks for the outfits we wish we could squeeze into.

None of this makes much sense; we know we should do better.  But the question is no longer whether people are rational.  We are not.  The question is, now what?  What practical solutions can marketers, human resource professionals, teachers, parents, and other real people use to improve behavior?

I wrote The Power of Fifty Bits to definitively answer that question.

The Power of Fifty Bits explains in simple terms how our brains – and thus many of our behaviors – reflect the instinctual and automatic systems that served us so well long ago and faraway.  More importantly, it will arm you with seven specific and proven strategies to improve behavior. Using accessible, entertaining, and relevant stories and examples, I’ve written The Power of Fifty Bits to be the world’s first “how to” field guide that you can use to powerfully advantage better behavior for you, your loved ones, your coworkers, and your clients.

Read what others are saying about “The Power of Fifty Bits.”