As reported in the Imperial Valley News (out in California), the new administration is keen on applying behavioral economics and is targeting a chunk of the stimulus package in that direction.
Adding a perspective on White House priorities, Sarah Spreitzer of Lewis-Burke Associates, a D.C.-based consulting firm that works with USC, said the president’s Office of Science Technology Policy wants to see more research into the motivations behind individuals’ financial and household decisions. The idea is to consider social factors in research on sustainability and other issues that could involve major lifestyle changes. “They’re very interested in behavioral economics,” Spreitzer said.
(Note: this entry originally appeared at consumerology.com)