This week, I conveyed to Congress my belief that any healthcare reform must be built around fundamental reforms that lower costs, improve quality and coverage, and also protect consumer choice.
The application of behavioral economics principles — for patients, providers and payors — offers hope in meeting these three pillars simultaneously. For example, Select Home Delivery uses active choice and assistance to triple the use of Home Delivery of maintenance medications, which is a more accurate and less-expensive delivery channel with proven positive impact on therapy adherence.
For more on Obama’s address, click here.
(Note: this entry originally appeared at consumerology.com)