The Internet is turning 40, and to celebrate DARPA is giving away $40,000. The hitch? You have to work with others across the country to identify the specific location of 10 red balloons. The bet is that multiple solutions to this puzzle will be crafted. For example, do you motivate people by splitting the prize? Donating it to charity? Making it fun? Offering a lottery to those providing valid locations?
It’s a cool idea, but it makes me feel bad about the hokey tie I bought the Internet.
(Note: this entry originally appeared at consumerology.com)