Praise for the Book

“This book proves that scientific insight doesn’t need to be dry and boring. If you want to learn how to make your organization more effective, or just to make your own life better, read it. It’s full of behavioral science insights in a fun, readable form.”
— Peter Orszag, former director, Congressional Budget Office

“If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.”
— Arthur Caplan, Professor of Bioethics, NYU Langone Medical Center

If a book is about a topic of interest to me, I’ll probably pick it up. If the book is based on science and research, but written by a practitioner, I’ll start reading it. If the writing is clear, includes stories and real world examples, I’ll likely keep reading. If within the first ten pages it has me thinking about things differently, or I am already telling stories or using examples from it, it is a clear winner. For me, The Power of Fifty Bits is all of that. — Kevin Eikenberry, Leadership & Learning

“Bob Nease is on to something. He really is… the more time, thought, and effort you invest in understanding what fifty bits design is, what it isn’t, and how it works, the more effective your behavioral change initiatives will be.”
— Robert Morris, Blogging on Business

“Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices.”
Kirkus Reviews

“Bob Nease is a pioneer of implementing social science in business and healthcare and we are lucky to have him share his expertise.”
— Dan Ariely, author of Predictably Irrational

“Want to learn how to design approaches that spur others to achieve their goals – and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how.”
— Robert B. Cialdini, Author of Influence

Bob Nease… does a brilliant job of translating the academic literature on human decision making into a set of crisp insights for how managers (especially in HR and marketing functions) can redesign the environment in which choices are made in order to drive better outcomes for individuals and their organizations.
John Beshears, behavioral economist and assistant professor of business administration at Harvard Business School

This book is engaging, scientifically rigorous, and extremely practical, and it showcases the author’s deep experience and expertise in the subject throughout. I will recommend it enthusiastically to my students.
John Beshears, behavioral economist and assistant professor of business administration at Harvard Business School

“In many ways, [this book] is yet another one of Bob’s cleverly engineered systems, expertly designed to hook you with an enigmatic title, hold you with delightful stories and deep ideas, and ultimately leave you better than you were before – wiser about people in general, and about yourself in particular. ”
— From the Foreword by Daniel Gilbert, author of Stumbling on Happiness

The Power of Fifty Bits is a great resource for creating state of the art programs to promote wellbeing. Combining evidence for effective behavior change with practical advice, this book will transform your thinking and put you on a path to a much better life.”
— Helen Darling, Strategic Advisor, National Business Group on Health

Nease describes a set of principles that capitalize on our existing good intentions to improve the quality of our choices. It’s a blueprint to close that gap between what you want to achieve and what you actually accomplish. — John Petrone, Actionable Books

The book itself came up in conversation so much that I found myself quoting from it nearly every day. — Christine Hohlbaum, Psychology Today

The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees.”
— Bob Ihrie, SVP, Compensation & Benefits Lowe’s Companies, Inc.

The Power of Fifty Bits is a practical guide that walks you through the science behind his research and how to apply it to your life. In this era of distraction, short attention spans, and hurried lifestyles, Nease shares actionable insights that counter the realities of the 21st century. They are ideal for leaders, parents, and anyone else who is interested in creating positive results. — Shawn Murphy,

“At a time when there is an increasing preoccupation with artificial intelligence and robots – which will presumably behave rationally – it is important that people aspiring to lead organizations understand how the people making decisions (both within and outside these organizations) really behave. Better still, insights like those contained here might help such leaders change that behavior.”
— Roger Trapp,