Almost everything our brains do is automatic, happening below the radar and beyond our grasp. This leads to lots of inattention and inertia. And that keeps us from engaging in better behaviors and decisions.
Fortunately, there are seven proven strategies for activating the good intentions we already have. We can use these strategies to craft interactions designed to address this “fifty bits” limitation.
That’s the power of fifty bits – the new science of turning good intentions into positive results.